You’ve heard it many times… Give talks and you’ll get clients.
And it’s true that speaking is one of the fastest (and cheapest) ways to build your list and get amazing clients that you’ll love working with.
But the sad truth most coaches experience when they give talks is… they give a talk and don’t get the results they want.
Not many people sign up on their list. And even less become clients.
There’s a reason for this. And it’s not what you think.
It has nothing to do with you, the presenter.
It has nothing to do with your outfit.
Or your shoes…
It has EVERYTHING to do with your talk structure!
So today Alysa Rushton, international presentation skills coach and creator of the Get Clients With Speaking System is sharing some key tips to structure your talk so you can BUILD your list and GET clients – with every talk you give.
Tip 1: Start with your offer
Having an offer is the basis for your talk. Without an offer, your talk will fall flat. People are coming to your talk to solve a problem so your offer should solve a main problem for your audience and your talk should be structured around your offer.
There are a few types of offers you can try, in order from easiest to hardest…
Free Gift Offer: The free gift offer solves a main pain point for your audience and is typically a piece of digital content; a pdf, mp3 or video. I recommend giving this gift an actual price and let people know what the price is. Then give it away. That way people see and feel the value.
Strategy Session Offer: This is where you invite people into a strategy session and then upsell them to a program of some sort. You can offer a paid or a free strategy session. This is great for beginners but is also such a wonderful technique that master-level coaches still use it.
Easy Yes Offer: The easy yes offer is a lower priced offer (usually under $297.00) that you make when you’re in front of a live group or on a webinar. It’s called an easy yes because it’s priced in such a way that people find it easy to say yes to.
Pro Tip: Over at Get Clients With Speaking HQ, we recommend having two offers on your order form at all times, one free and one paid. The free offer will build your list and the paid offer will get you clients and make you some money!
Tip 2: Follow the 7 Step Signature Talk Formula
Having a structure for your talk is crucial because it will help you lead your audience somewhere – to your offer. Most talks fail to convert into clients because the presenter is overwhelming their audience with way too much information. And that leaves the audience overwhelmed and unable to move forward with you. You can solve that feeling for your audience by following this super simple talk formula.
The 7 Step Signature Talk Formula:
- Meet and greet
- Powerful opening
- Your story
- The content
- The gift
- The offer
- The wrap-up
To see exactly what to do at each step, download the full 7 Step Signature Talk Formula here.
Tip 3: Set your energy to be of service
When you have a great offer and follow the 7 step signature talk formula the only thing left to do is make sure you set your energy to be in service. You do this by intending to come from the heart and deliver value to your audience. The audience will feel your energy! You’ll get more clients, more leads, more invitations to speak, more partnering & JV opportunities when you set your intention to show up and serve from the heart.